BLUEPRINT — navigable IA demo. Page content is cropped from source sites (illustrative, not final Canadian copy).

Let’s Talk Trade-offs

Home Bleed Risk Administration Challenges Start the Conversation Resources

Step 1 of 5 · HOME

Homepage

Where this fits

The concept

Introduce the one idea the whole site turns on: living with hemophilia A means making trade-offs — between bleed protection, treatment burden, and the life you want. Set up why that is worth talking about, and hint that it doesn’t have to stay that way.

Narrative thread → Bleed Risk

The rest of the site unpacks the two trade-offs patients most often make — starting with the one they may not even be reporting: bleeds.

HOME-1 — “Let’s Talk Trade-offs” theme & creative — the campaign’s core hero. — HOME-1 From Global “Let’s Talk Trade-offs” theme & creative — the campaign’s core hero.

HOME-2 — What trade-offs are and why to talk about them (bleeds + administration burden). — HOME-2 From Global What trade-offs are and why to talk about them (bleeds + administration burden).

HOME-3 — Trade-offs definition + the future-therapies foreshadowing line (the hopeful set-up). — HOME-3 From US site Trade-offs definition + the future-therapies foreshadowing line (the hopeful set-up).

HOME-4 — Navigation buttons into the three sub-sections. — HOME-4 From US site Navigation buttons into the three sub-sections.

Next →Bleed Risk

Let’s Talk Trade-offs · Patient Website Blueprint

A walkthrough of the site, section by section

This is an interactive blueprint of the unbranded Hemophilia A patient website — here to give you a feel for the finished experience before the copy is written.

Navigate the five sections from the menu at the top. Each page is laid out the way the real site would be.
The look & feel and navigation reflect the intended final design.
The content on each page is assembled from existing reference material and labelled From Global or From US site to show where each piece is drawn from.
Blocks marked ✱ Not in outline are illustrative additions we chose — they are not specified in the content outline (hover the marker for the reason).

Please note: this is a visualization of the content outline — not the finished website. The wording shown is illustrative reference content, not the final approved English/French Canadian copy.

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Home Bleed Risk Administration Challenges Start the Conversation Resources About this blueprint

This is a fully unbranded, non-promotional disease-awareness blueprint for the Canadian market. Content shown is illustrative material cropped from the Global “Let’s Talk Trade-offs” blueprint and the US patient site, assembled per the project outline. No trade names or products are referenced.
MIM2604 · Patient Unbranded Website Blueprint · EN/FR · Internal review draft.

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